Target Audience
We originally chose for our target audience to be aimed at teenagers (aged 13+) this was before we developed our plot and chose to develop our genre.
Our target audience is aimed at Young adults. Specifically those who are aged 16 and over. The reason we've chosen this is because Ella's songs feature explicit content. Themes that her videos expose are too deep/intimate for younger audiences to understand and appreciate.
The music video might also intimidate them as the settings are very intense, especially the forest scene. Most of Ella's videos make the audience feel like they're there with her.
Narrative
Our narrative is suited for an older audience because it's based on love and relationships. Even though younger people are familiar with this theme, they wouldn't be able to relate because it's way more than having feelings towards a boy - it's deep to the point where the protagonist can't even function properly due to her strong, inevitable feelings. She has these dreams of him everyday at 3:16am and it's a constant cycle which weaves in elements of psychology/supernatural - when we see this in the video, we notice that it's not only based on love. She's not in a right state of mind because she feels as if he's a part of her. Only a specific audience would be able to understand this.
